Let's Beat Diabetes Action Areas The Let's Beat Diabetes Programme is organised around ten distinct but inter-related action areas: 1. Supporting Community Leadership and Action
Community leadership and action is important for encouraging and bringing about healthy, active communities. Supporting Maori, Pacific peoples, employers and the wider community to develop and implement initiatives that encourage and bring about health, active lifestyles is the aim of this action area. 2. Promoting Behaviour Change through Social Marketing
Beating obesity and diabetes will require a change to societal and community norms. Changing these norms means changing the environment and our behaviour. A significant, multi-year social marketing campaign that promotes, encourages and supports this change, and within our diverse communities, will be developed and implemented. 3. Changing Urban Design to Support Healthy, Active Lifestyles
Urban design environments impact on our lifestyles and subsequently our health. This action area seeks to ensure all new development and redevelopments in the district encourage and support improved physical activity and health outcomes. 4. Supporting a Healthy Environment Through a Food Industry Accord
In 2004 key players in the Food Industry signed the 'Food Accord' - their commitment to work together to create a healthier food environment in order to reduce the rates of obesity in New Zealand. Counties Manukau is where the food industry will demonstrate this commitment, in collaboration with Let's Beat Diabetes partner organisations. 5. Strengthening Health Promotion Co-ordination and Activity
The health promotion sector in Counties Manukau is made up of a number of providers and funders. Strengthening the sector's coordination and activity will not only ensure a better integrated sector but targeted, enhanced outcomes. 6. Enhancing Well Child Services to Reduce Childhood Obesity
Well Child Services is one of the first regular one-on-one contacts the health sector has with new mothers and their babies. Enhancing the scope of this service to include the identification of overweight or 'at risk' babies and education on feeding practices and nutrition on a consistent basis is seen as a first step towards preventing and/or delaying the onset of obesity or diabetes in later life. 7. Developing a Schools Accord to Emsure Children are 'Fit, Healthy and Ready to Learn'
Children spend up to thirteen years in school. What they learn during these formative years will influence their choices and decisions in later life. This action area looks to ensure schools and health and physical activity service providers work together in a more co-ordinated and effective way so children experience a 'healthy experience' when at school. 8. Supporting Primary Care-based Prevention and Early Intervention
General practice is often the first place people go to when they're not feeling well. It is also a key environment for preventing, identifying and managing diabetes. 9. Enabling Vulnerable Families to Make Healthy Choices
For many, the healthy choice is not always the easiest choice. Ensuring those families most 'at risk' of diabetes are supported to make the healthy choice, and that this support is provided in a co-ordinated manner is the aim of this action area. 10. Improving Service Integration and Care for Advanced Disease
Many people with advanced diabetes will continue to get serious complications despite better prevention. This action area looks at developing robust and sustainable systems that support broad primary care uptake of best practice and improved integration with secondary care to slow disease progression and improve the quality of life for people with diabetes. Leadership Hubs There have been up to seventy projects contributing to the objectives of the LBD Programme for this year. To help oversee and coordinate the projects within each activity area, leadership hubs have been developed.
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